Ways to Find Yourself Post-Pandemic
So we’re finally in July of 2021 and it’s okay if you don’t remember who you were or don’t know who you want to be…
True + Luscious Launched a New Product: The Brow Definer Pencil!
Who knew a throwback to a classic would make such an impact? Photos courtesy of brand True + Luscious launched a new product today, the…
A Fast and Simple Way to Destress
After using TRUE BOTANICALS Clear Cleanser, you will never see facial cleansers the same This past year amplified areas in life that were “wrong” or…
Happy New Year 2021!
… ringing in the New Year seems bitter sweet. Dear friend, I wish you a Happy New Year. It’s been a long time since we’ve…
SUPIMA’S 13th Annual Competition
…announces winner Amanda Forastieri from Drexel University! If there’s one thing Fashion has taught me, is that it holds strength and versatility. Yes, you heard…
Are you struggling from Acne caused by your Face Mask?
It Cosmetic’s “Bye Bye Breakout Full Coverage Treatment Concealer” has you covered! It comes to no surprise that several beauty brands have launched skin care…
So you made it to September. . .
I envision today exactly how it came. Similar to how the main character in Groundhog Day felt when he realized it was in fact, the…
CVS & Target Haul
Before the madness occurred, I headed to CVS for new drugstore makeup. I also placed an order at Target. Come to think of it, if…
Drunk Elephant “The Littles 4.0” Review
Hello! I know it’s been a quick minute since I’ve posted a YouTube video but what better time than now. I hope you enjoy my…
Let’s travel back in time…before March!
It was Friday, February 28th. I don’t recall when it all began. Jokes surfaced in LA mid February, but the hustle of every day life…
Nomad Cosmetics “Save & Give Event”
Nomad Cosmetics has announced in an efforts to help Australia recover from the horrendous fires, the brand will donate $10.00 for every Sydney palette purchased in…
AMOREPACIFIC Moisture Bound Sleeping Recovery Masque will be your dry …
AMOREPACIFIC Moisture Bound Sleeping Recovery Masque will hydrate your dry skin… that’s a fact! Too bad I was just too stubborn to realize this earlier.…
Dermalogica’s Daily Superfoliant
Have you ever considered how the environment causes premature aging? But I mean deeply think about its affects on your skin. It’s common knowledge the…
Exclusive: BTS look on Hunter Schafer 2020 Golden Globes Look.
The Golden Globes took place in Los Angeles this Sunday and ironically the only thing not lackluster was the makeup. Celebrity Makeup artist, Sandy Ganzer…
BTS Beauty Breakdown with Shiseido!
How to achieve Rachel Brosnahan’s 2020 Golden Globes flawless skin. Avenue 50 just received the BTS Beauty Breakdown on the stunning Rachel Brosnahan’s 2020 Golden…
Beauty Events that can’t be missed this January 2020
It’s 2020 and we’re doing our monthly round up of beauty events you won’t want to miss! The end of 2019 marked a significant shift…
The Start of a New Year!
The New Year came out of nowhere; it caught me off guard. I knew it was coming but I wasn’t ready. Such thoughts ran through…
IT Cosmetics Friends & Family Sale is on Now!
So this weekend is definitely not the time to start a “no buy”. It seems as though everyone is having a sale! It Cosmetics is…
The Teddy Bear Coat proves to be more than a …
It’s officially FALL! In Los Angeles, that means we reach mid to low 70’s. Clearly that’s nothing to brag about since other states hit below…
Let this sink in…
The new decade is only three months away! As daunting as that may sound it truly is eye opening. I’ll just leave it at that.
The July It Cosmetics’ TSV is a deal you won’…
Never ignore when It Cosmetics has a TSV on QVC. As a matter of fact, never ignore when any of your favorite makeup brands has…
Beauty Events to attend this July: Cosmoprof North America
The landscape known as the Beauty Community has drastically changed since January. What was once a hot commodity in the public sector now seems irrelevant…
Sometimes life doesn’t go according to plan.
July marks the mid- year point where I typically analyze how life is going. Although much better than my beloved 2018, this year has had…
The Makeup Show 2019 Schedule
March kicks off the first Makeup Show of 2019 in Houston. The show takes place on Saturday, March 23, 9:00 AM – 5:00 PM and…
LANEIGE Lip Sleeping Mask
Can you believe the first two months of 2019 are over?! For most of us, we spent January purging our little hearts away in attempts…
We need a break?
Posting will resume 2-5-19 Avenue 50 will be down until February 5, 2019. We have decided to upgrade our hosting. After working to improve the…
Product Spotlight: For Beloved One: Bio-Cellulose Mask
Sheet Masks became synonymous with skincare.. If there is one thing we learned in 2018; Skincare is equally if not more important than makeup. With…
Indie Beauty Expo Best in Show 2018
Indie Beauty Expo hosts their Best in Show Awards where they gather industry experts to judge what’s the top product in Indie Beauty. Winning best…
It Cosmetics: TSV at QVC
QVC is having its first It Cosmetics TSV and we couldn’t be happier. It Cosmetics will release, tonight at midnight, it’s first QVC TSV of…
Brand Spotlight: Non Gender Specific
Finally a brand that acknowledges everyone has skin! Have you heard of the beauty brand, “Non Gender Specific”? No?! So who are they? Non Gender…
Exclusive: BTS look on Constance Wu’s 2019 Golden Globes Look.
How to achieve the look at home, minus the Vera Wang Dress. When the 2019 Golden Globes took place last Sunday, beautiful skin and fluttery…
Beauty Events in January 2019
Whether you’re looking for a Trade Show or a Beauty Event, January starts off 2019 full force; the popularity of beauty although evolving is not…
December 2018 Ipsy Bag
… ended on a delightful note. The December 2018 Ipsy Bag reminded me why I enjoyed the subscription. I’ll be honest, I was not happy…
Welcome 2019 !!! I’ve been waiting for you. . .
I’ve been waiting for a new beginning. First and foremost, I’d like to thank everyone who stuck around. Those who peered in and out of…
These Super Luxe Tweezers Aren’t Just Meant for Summer
Summer may have come and gone but the super Luxe LaTweez Summer Collection is worth snagging. First and foremost, let’s acknowledge the “Ombre + Diamond”…
Cricut Explore Air Maybe my New Hobby
Okay, it’s time. After contemplating this purchase for over a year, I’ve decided to pull the trigger. It’s time for a new Hobby. I really…
Where have I Been for Two Months?
Just here playing with Crystals… The last two months have been strange. Two months ago Kate Spade, Anthony Bourdain and my Appendix passed away. I’ll…
The Beauty Subscription Anyone New to Makeup Should Try!
Deck of Scarlet lets you step outside your boundaries It’s undeniable Color in Makeup isn’t going anywhere. But trying out new products, especially with the…
BLOOM Art Show Blossoms in Los Angeles this Weekend!
Will you be in LA this Weekend? Is your Instagram a bit drab? Or better yet, do you need a fun family activity for you…
L’OREAL PARIS’ Pure-Sugar Scrub
…helped scrub the month of April away. I’ve been gone a lot this year. What can I say, life has its unexpected twists and turns…
Are your Brows Summer Ready?
…LaTweez has you covered! Its no denying eyebrows frame the face and affect the appearance of your makeup. Whether you love full, bushy brows or…
Cantelle is Hosting its Semi Annual 40% off Sale
This news is worth sharing! Did you know Chantelle is having their Semi Annual with items up to 40% off sale? As someone who has…
Kerry Herta’s Beauty and Complexion Boot Camp
Kerry Herta’s Beauty and Complexion Boot Camp at Nigel Beauty Emporium used Veil Cosmetic products to create a Clean Natural aesthetic. For those of you…
Crystals are Having More than a Moment!
In 2017 everyone said Crystals were having a moment as they appeared in Social Media, Home Decor and the Kardashians. Now that it’s 2018 it’s…
Cargo HD Picture Perfect Gradient Eyeshadow Palette
If you’re someone who needs only one go-to Eyeshadow Pallet, the Cargo HD Picture Perfect Gradient Eyeshadow Palette is for you. It includes four gradient…
It Cosmetics Bye Bye Makeup 3-in-1 Wipes are a Lazy …
In the past year, It Cosmetics has launched several items, but none have caught my attention as quickly and as hard as the new “Bye…
IT Cosmetic’s QVC TSV: “IT’s All About You …
It’s not every day IT Cosmetic’s announces they’ll be joining forces with QVC for a TSV. Giddy with excitement? You bet! As with any TSV…
OG Slick x ’47 Brand
This week flew by faster than anticipated. Did you know the NBA All Star Game is this weekend? Or that they’re changing the Game by…
NYFW AW18 Rachel Pollak Designs at Oxford Fashion Studio
Rachel Pollak was among the eleven fashion designers who presented at Oxford Fashion Studio for NYFW this weekend. A Kansas native, Rachel is the head…
NYFW AW18 Colour By Nandi Madida
Oxford Fasion Studio Nandi Madida is a South African media personality, fashion designer, musician and actress. This AW18, she made her New York Fashion Week Debut…
DOSE of Colors Blushing Berries
In a mere day the Desi x Katy Collab transitioned Dose of Colors from an Indie brand to a Household name. But way before the…
Valentine’s Day Gift for Your BFF
That will make a BFF feel special! I miss Valentine’s Day pre-adulthood. A time in your life where your only concern during Valentine’s Day is…
Pixi Beauty Hosts their Annual #GiftofGlow Party!
Last week I had the pleasure of attending Pixi Beauty’s #GiftofGlow Holiday Event in Venice. We had the opportunity to create our own ornament with…
Sulwhasoo Concentrated Ginseng Renewing Creamy Mask
Have you used a Sheet Mask before? Let’s face it, Sheet Masks are the Fidget Spinners in beauty. Yet the irony is no matter how…
Brand Spotlight: Jo Loves
Did you know the creator of Jo Malone London had a new brand named “Jo Loves”? I didn’t! Back in 2006, Jo Malone left as…
Sulwhasoo Mask Trio Holiday Limited is the Perfect Gift!
If you’ve followed Avenue 50 for a while, you KNOW; I hate Holiday Shopping. Partly due because I dislike gifting half hazard items out of…
Derma E Hydrating Cleanser and Night Cream
For the sake of my skin, I hope the weather in L.A. finds itself. Lately, its bipolar temperatures have wrecked havoc on my skin. …
The FOREO LUNA is The One Device You Shouldn’t …
Thanksgiving becomes a distant memory as midnight strikes and the night transforms into Black Friday. With so many buzz worthy items to choose from, what…
First Aid Beauty QVC TSV
Do you have dry skin? Hello, my name is Genevieve and over the course of 29 years, my troubled relationship with body lotions has progressed…
Sephora Beauty Insider Event Ends Today!
For many, November marks the beginning of the Holiday Season. However, for a Beauty lover, November is a reminder that Sephora will host their Bi-Annual…
IT Cosmetics QVC TSV November 2017
The much awaited It Cosmetics QVC TSV is finally revealed. As always, each and every item included in the IT Cosmetics kit is amazing. It’s…
Nature Republic Aloe Vera Moisture Hand Mask
For the past two years the world of Skincare has fallen in love with Korean Sheet Masks. They are equally convenient as they are effective.…
There’s Nothing Scarier than Dry Rough Feet!
Feet are a touchy subject. Although most people want soft, touchable feet, no one likes to discuss over coffee how nasty their feet are or…
Martha & Marley Spoon™ – Making Home Cooked Meals Easy!
“Martha & Marley Spoon” is just one of those brands that needs a formal introduction. If you didn’t already know, Martha Stewart has teamed up…
Lush Cosmetics Halloween Collection is Everything You Need This October
It’s officially October and boy did this month take me by surprise. Where did September go? I knew October was coming. Every year I look forward…
Don’t Miss Spa Week- It’s Almost Over!
This summer I dedicated my free time on finding personal balance. To some that may sound strange. However, for me, I easily find myself stressed.…
Kylie Cosmetics Purple Palette Giveaway
We were all excited for the Kylie Cosmetics, “Purple Eyeshadow Palette”. The purple hues are pretty for both Fall and Winter. So when the palette…
DISNEY x NCLA 8-Piece Good vs. Evil Nail Wrap Collection …
Halloween is two weeks away and I’m not too sure why but I am not into the Holiday sprit. Has that ever happened to you? …
DAFNI Hair Straightening Brush
The easiest way to achieve an at home blowout! If you could only take one beauty item to a deserted island, what would it be?…
NYFW Greta Constantine SS18
Upon entering the Pier 59 Studio Space, you are transported to a bold, fun, energetic scene. There’s no denying the team behind the Canadian brand…
Belif First Aid 360 Eye Care Mask
It’s Sunday morning. My eyes are puffy and dry to the point where I am physically aware that I forgot to remove my contacts last…
Abercrombie Has Evolved into Something I Want.
If you would have told me a month ago I would be shopping at Abercrombie I probably would have laughed. There’s nothing wrong with Abercrombie…
Rei Kawakubo, “Comme des Garçons: Art of the In-Between
On September 4th, the Met Gala’s exhibit featuring Rei Kawakubo, “Comme des Garçons: Art of the In-Between” comes to a close. A white room as her…
Martha & Marley Spoon
If you knew me, you’d know the majority of my early adulthood was spent eating out. Like a true Millennial, I too was a boomerang…
Its Time for Avenue 50 to Change!
Earlier this Summer I had mentioned that I wanted to redirect Avenue 50. Although I am still addicted to all things beauty, a lot has…
Brand Spotlight: Sulwhasoo
Earlier this summer, Sulwhasoo launched their latest campaign, “Find your Balance” which is rooted in the brand’s philosophy that “holistic beauty is achieved through harmony…
Physicians Formula Celebrates 80 Years of Fabulous!
In celebration of Physicians Formula’s 80th Birthday, a few highly requested items have been re-released in a limited edition capsule. I’m sure the Anniversary Collection…
PSA: Fenty Beauty is Coming! So Prepare!
After much speculation and rumors Fenty Beauty release date has officially been announced by Rihanna herself! So as the countdown begins, we’ve been told the…
Victoria’s Secret “Wicked” Eau de Parfum Has Me Lusting …
There are girls who count down for Summer’s arrival, and there are those whom count down for its departure. I my dear am the latter.…
Jergens Wet Skin Moisturizer Gave me the Slippery Smooth Legs …
I have always wanted slippery smooth legs from an early age in life. While other girls dreamed of becoming a mermaid or a princess; I…
I Hope Everyone had a Wonderful Fourth of July!
I hope everyone had a fun and safe Fourth of July. Summer is going by fast- or is it the entire year? Regardless, I…
Essential Oils: The Perfect Beginner Diffuser
Summer calendars play like a bad game of musical chairs. From family outings, shopping summer sales to planning the next great adventure – relaxing is…
Pacifica Hydrating Lipstick Wipes
As my interest in makeup has grown, so has my concern for knowing a product’s ingredients. Such concern stems from a simple glance at an ingredient…
Laura Gellar Celebrates its 20th Anniversary!
Earlier this month, Laura Gellar celebrated 20 years of fabulousness. In honor of such a prestigious milestone their latest collection encompassed the glitz and glamour…
May might be gone but the Ipsy Bag was Amazing!
Are you ready for our Monthly Ipsy Bag Breakdown? This month has been the best so far! As a friendly reminder, Ipsy is a Monthly…
Covergirl Vitalist Healthy Elixir Foundation
Covergirl launched earlier this May, the new “Vitalist Healthy Elixir Foundation”. Declared an oil free, lightweight, full coverage Foundation that includes Vitamins and Ensulizole Sun…
PHAMExpo 2017
The annual PHAMExpo (Professional Hair and Makeup Exposition) will take place in Pasadena on June 10th and 11th. Featured guests include Influenster and Makeup Artist…
IT Cosmetics IT’s Your Bye Bye Breakthroughs 5-pc Collection …
Today, IT Cosmetics is having an amazing TSV on QVC. For 6 easy payments of $13.99 or 1 payment of $79.98 you can receive 5 products that…
When you’re Hairstyle is so Amazing no one is …
We’re beginning to see Summer Trends surface the beauty world. Beachy waves and glowing skin go hand with Coconuts, Charcoal and Unicorns. Total “It Girl”…
In need of a last minute Mother’s Day Gift?
Mother’s Day is right around the corner. Do you have a gift for your beloved Mom? With a busy schedule, I gravitate towards Gift Sets.…
Dear Mom, Happy Mothers Day!
Purchasing a Mother’s Day gift has always been tricky for me. Similar to Christmas, it’s a Holiday that builds pressure on finding the perfect gift…
The Biggest Beauty Trends on The Met Gala Red Carpet
Earlier this month, the Metropolitan Museum of Art hosted the annual Costume Institute Gala. Considered the “It” Fashion event of the year, the fundraiser celebrates…
$50 Gift Card to Sephora
Are you ready for a chance to win a $50 Gift Card to Sephora? Well, if you are? I highly suggest entering my Giveaway. I…
Deck of Scarlet just released their newest collaboration!
Deck of Scarlet just released their newest collaboration with Youtube’s Beauty Expert @BabsBeauty. The Summer collaboration is a combination of neutrals, mauves, purples, plums and golds. The…
How to Prepare for the Makeup Show New York.
Fish have to swim, birds have to fly and Makeup Artist will head to the East Coast this weekend. The beloved Makeup Show New York…
No Tube of Mascara is Worth an Eye Infection
It’s funny how things work out. I love to plan things. If you know me well, you know I try my best to map things…
Velvet 59’s Master Collaboration by Paris Manning
Last month I had the pleasure of attending Velvet 59 x Impressions Vanity’s, “The Master Collaboration”. The Master Collaboration took place in an intimate setting at the…
Cargo Cosmetics Water Proof Mascara Topcoat
Hello dolls. Like I mentioned on my Instagram I’ve been working on a Youtube Channel for quite some time. Head on over to my Youtube…
The Beautyblender Blendercleanser Solid Pro Finally Gives us a Reason …
The Beautyblender forever changed the way people applied makeup. The Kabuki brush, similar to the Makeup Wedge, quickly became a thing of the past. Even with…
IT Cosmetics Confidence In An Eye Cream
Game of Thrones warned me for the passed 6 seasons that Winter was coming. Winter came and I was unprepared. Winter 2016 was brutal. It…
Ipsy’s March Glam Bag is a Friendly Reminder that …
With everything that is going on Politically, Ipsy took the opportunity to remind us that are beautiful. Once again, I will go over my Ipsy bag…
The Makeup Show 2017 dates have been released
The Makeup Show season is quickly upon us. Could I be more excited? I think not! This year, The Makeup Show has made some alterations with…
Wet n Wild photofocus Foundation
In the beginning of the year, the beauty community was shook with the release of the new Wet n Wild photofocus Foundation. The world of drugstore foundations is no…
The ‘Los Angeles Cookie Con’ is back!
For a third year, Angelenos will enjoy a weekend of all things baking this February at the LA Convention Center. The ‘Los Angeles Cookie Con’ is back! This…
I fell in love with Skin Care Products from Hollywood’…
This winter my skin had the most unfortunate luck- it got drier. Who knew that was possible? I dream of smooth, dewy, pore less skin…
Evan Rachel Wood’s at the SAG Awards dominates the …
Evan Rachel Wood dominated the red carpet at the SAG Awards in a Blue, Velvet Pantsuit with a Neutral Eye and Bold Red Lip. It’s…
January 2017 Empties
This year, I made a goal to myself that I would try to use as many products possible. I don’t mean purchase as many products, I mean…
It Cosmetics’ Bye Bye Under Eye Illumination
When coffee does you dirty and you haven’t slept. I never tried the It Cosmetics’ ” Bye Bye Under Eye Illumination”. Which is ironic because the “Bye…
Ipsy Metropolis Glam Bag
At $10, was my first Ipsy #glambag worth it? Now I know as a so called beauty blogger, I am late on the gravy train…
Cargo Cosmetics Spring Summer 2017
The new Spring Summer 2017 collection mirrors Hawaii’s nature, beauty and overall fun. Cargo Cosmetics just launched their Spring Summer 2017 Collection. Inspired by the beautiful state of…
Deck of Scarlet Teams up With Sonjdra Deluxe
“Deck of Scarlet” is the sexy, older sister in the realm of Makeup Subscriptions. If you are not familiar with traditional Monthly Subscription Services. Each…
*** Press Images were provided ***
Too Faced Sweet Peach Palette Giveaway
Head on over to my Instagram @Avenue 50 (here) for your chance to win the Too Faced Sweet Peach Palette. Good Luck dolls !
It Cosmetics Anti-Aging Armour
You may forget to apply Sunblock but your skin does not. My second Beauty Resolution for 2017 is to consistenly wear Sunblock. I always forget…
Lather Cucumber Milk Facial Cleanser
For your skin’s sake, don’t rely only on Makeup Wipes. My first Beauty Resolution for 2017 is to ditch my Makeup Wipes. I’ll be the first…
New Year Resolutions! ! !
Happy New Year!!! This week on the blog let’s discuss New Year Resolutions. With each New Year comes new goals and cleansing. Which for me…
It Cosmetics 2016 Holiday Gift Ideas
Oh December . . .Unlike many, I find myself shopping for Christmas at the bitter end. Without fail, I always think I have all the time…
MustaeV Cosmetics Mood Therapy Masks
Skin Care is important in beauty; it’s no secret. We must monitor certain variables such as our diet, sleep and exercise in order to achieve healthy, glowing…
Smashbox Light It Up: Holiday Lipstick Set
It’s crazy to think the holidays are only a few weeks away. As a beauty enthusiast, I love seeing which beauty collections are released for the…
“Delete All” by Formula X
My initial reaction when Formula X released “Delete All” was c, eh. To be honest, during my countless visits to Sephora, I never purchased “Delete…
#ThisIsUs Series Premiere
Oh how I love Fall! Maybe its the fact that the horrid LA heat is finally subsiding, or the fact that with each new season comes…
“Black is Red” is Redefining Red Lipstick
Just in time for Fall, Ardency Inn added a new shade to their Modster Long Play Supercharged Lip Color line. Their new color “Black is…
Obsessive Compulsive Cosmetics Fall 2016
Fall 2016 has arrived, and let me just say…brace yourselves because this season is going to be brutal on your pockets. Don’t say I didn’t…
End of Summer Giveway #MakeupGeekxKathleenLights
Alas it’s almost Fall; one of my favorite seasons. I hope everyone had a wonderful Labor Day weekend. This week to celebrate the end of…
Cargo Cosmetics “Land Down Under” Eye Shadow Palette
Oh my, it’s finally September. If you’re like me, you have Fall on the brain. You know what that means, Pumpkin Spice Latte’s, warm scented candles…
MustaeV Cosmetics Smudgeproof Catwalk Gel Liner
When Nikki Tutorials released her empowering video, “The Power of Makeup,” she reminded us makeup is more than face paint. Which made me think-what makeup product…
Giveaway: Sephora Favorites !
One lucky winner will receive a Sephora Favorites “Give Me Some Lips” The kit includes lippies from our favorite brands !!! #katvondbeauty, #nars,#Smashbox, #toofacedcosmetics,#lancôme and…
Too Cool For School Egg Cream Mask
Have you ever walked into Sephora and purchase an item solely on packaging? Well, that happened to me when I saw the “Too Cool For…
Top 5 New Eyeshadow Palettes
The best part of a new season is the release of brand new beauty products. I love summer launches for their bright fun color schemes,…
The Moondust Palette Made Me Re-Evaluate Life
While at Sephora, I couldn’t help but wonder, “Am I really that boring?” Let me provide you with some background. I am a person who wears…
Kale Has Evolved From its Salad Days
The best weapon to incredible foundation is clear blemish free skin. Unless you live behind a snapchat filter no amount of primer, or hours at…
HAN Skin Care Cosmetics is an Example that All Natural …
In this day and age, products that are all natural, gluten and cruelty free with a hint of 100% Vegan are a magical recipe for success…
L’oreal PURE Clay Mask is giving us options…
L’oreal is giving us more options at the drugstore with the recent release of its PURE CLAY line that consists of three face masks. Wether you need…
Wet n Wild Makeup Brushes
Earlier this year Wet n Wild launched a line of cruelty free, vegan free and gluten free makeup brushes. The hype and intrigue was real as…
Evian® Facial Spray
The Evian® Facial Spray is an item beauty lover’s, makeup artists and French women have treasured for years. I say this because if you try…
Rose Metals Palette by Velvet 59
Before this summer, the mere idea of metallic lips and eyeshadow would have seemed unconstitutional. As the whole concept screams 90’s, it seems as though…
Urban Decay Moondust Giveaway
Hi Dolls ! To kick off the month of August I will be hosting a giveaway on my Instagram page. You can head over to…
Nordstrom Anniversary Sale: BEAUTY BUYS UNDER $100
If you haven’t heard, Nordstrom is having their annual Anniversary Sale now through August 8th, and I’ve gathered my picks for #NSALE Beauty Buys under…
Confidence in a Cream by It Cosmetics
It Cosmetics has had one of its biggest years to date as each release is better and hotter than the last. Confidence in a Cream…
The Makeup Show Pop-Up Shop San Francisco 2016
Summer is almost over! It wouldn’t be summer without attending The Makeup Show Pop-Up Shop in San Francisco. Unlike traditional Make Up Show events, the…
Violet Voss x Laura Lee Giveaway
Interested in your chance of winning the Violet Voss x Laura Lee eyeshadow palette? Don’t worry, if you weren’t able to purchase the palette during the…
VALENTIA Skin Detoxifying Clay Mask
What would you say if I could offer you the ability of having a fresh, hydrated well rested face in under twenty minutes? If someone…
TMS NY Begins May 1st
TMS NY begins May 1st as it kicks off its 11th year in the beautiful, beautiful big apple-as if this city couldn’t get any better?…
MustaeV Silky Sketch Brow Pencil
The dreaded eyebrow… Beauty trends evolve at such a constant rate, they show no forgiveness to our eyebrows. One year your brows should be thin,…
Valentia Clear Lift Revitalizing Serum
Valencia Skin Care is a brand I probably would have never discovered if I wasn’t a beauty blogger. The brand focuses on creating all natural, organic cosmetics…
Elizavecca Milky Piggy Carbonated Bubble Clay Mask
The Milky Piggy Carbonated Bubble Clay Mask by Elizavecca is a Korean beauty facial mask everyone should try at least once. Although it appears gimmicky…
2k Instagram Giveaway
Hi everyone, I hope everyone is doing well. I know it’s been awhile since I last posted but I needed to take an unexpected break.…
Clinique’s “Take the Day Off” Cleansing Balm
We’ve all had that moment at night where we have to make a crucial decision; take off our makeup or go to sleep. Yes makeup…
Cargo Cosmetics Boundless Lashes Mascara
My relationship with Cargo Cosmetics has developed over the course of a year. Prior to their existence, I had no idea a warm, glowing bronzer…
MustaeV Cosmetics Easy Go Blush Brush
For over the past six months I’ve kept it a secret that I use MustaeV Cosmetics makeup brushes. It is not uncommon for me to test…
Too Faced Peanut Butter and Jelly Palette Giveaway !
It’s that time again dolls. For the month of March, Avenue 50 will be hosting a series of Giveaways on both Instagram and the blog.…
Color Correcting Concealer
Color Correction is anything but a new concept within the Cosmetics Industry. Over the past month, color correction has gained such attention on social media; many are beginning to…
The Makeup Show LA 2016
It’s time we do our shopping research now that we are less than a month away from The Makeup Show LA. If you’ve ever attended a trade show you know how…
Ultra HD Concealer
Earlier this year, Make UP For Ever released their new Ultra HD Concealer. There are ten shades broken down into two groups. Five shades are…
Too Faced Peanut Butter and Jelly Eye Shadow Palette for …
When Too Faced launches a new palette, it’s a safe indicator when the pre-release launch sells out within a few hours, that you need mark your…
Clinique Sweet Pots Sugar Scrub & Lip Balm
Clinique rang in the New Year with a strong marketing campaign. For the longest, the beauty house stood its ground amongst its peers by providing reliable, quality products…
Maybelline Dream Velvet Foundation
Navigating my way through the aisles at Target is like walking in a field of explosives. It’s just one of those stores I can never…
IT Cosmetics Superhero Mascara
IT Cosmetics has literally kidnapped my heart….again. This year, IT Cosmetics has introduced two new members to their family. With an existing line that holds…
How to Remove Gel Nail Polish
I’m a sucker for a fresh mani. There’s something transformative upon receiving a new coat of polish. It’s as though I not only purchased manicured nails…
Foot Therapy Mask
Your feet take a beating. Or at least mine do. After a recent trip, my feet became used and abused. While at Anthropologie, I came across…
Physicians Formula #InstaReady
Earlier this year, Physicians Formula released their new Multi-Tasking #InstaReady Trio Sticks. The idea behind this creation is to make life easier for the every…
Smashbox INSTA-MATTE Lipstick Transformer
Last year, matte liquid lipsticks transcended from being a trend to being a quintessential beauty staple in every makeup bag. Liquid lipsticks are typically matte,…
The Makeup Show 2016
If there’s something I cannot wait to attend is The Makeup Show. Last year I had the pleasure of attending The Makeup Show LA and…
Marc Jacobs Velvet Noir Major Volume Mascara
Marc Jacobs doesn’t joke around when it comes to launching a new beauty product. The beauty line incorporates Marc Jacob’s creativity and serious work ethic.…
GLAMGLOW YOUTHMUD Face Mask
We’ve all had those unfortunate moments where our relationship with our skin is far from desirable. Whether it be an unsightly blemish whose inflamed nature…
Nonie Creme Colour Prevails Eye Shimmer
From the creative brains of Nonie Creme, Founding Creative Director of Butter London, emerges her latest beauty endeavor, Nonie Creme Colour Prevails. Found only at Walgreens, the…
Sephora Sale on Sale
With the end of the year, it’s time to purge our makeup collections and bid farewell to the expired abandon items in your collection. Whether…
Laneige BB Cushion
I will admit the first time I heard about a BB Cushion I thought the concept was unnecessary and well rather gimmicky. A BB Cushion…
Lush Cosmetics Cranberry Festive Face Mask
I especially enjoy using face masks to improve the appearance of my skin. Whether I am trying to target acne or dry patches I find…
Becoming a Sephora VIB Rouge Member
Now that it’s officially mid December, I can no longer be in denial that the holidays are upon us. Yes ladies, I was in denial…
Scentbird Holiday Gift Set
Over the past year, beauty subscription boxes have emerged as the new Netflix. Let’s face it, who doesn’t love receiving a subscription box filled with surprises…
Laura Mercier Almond Coconut Milk Scrub
As a child I yearned for the seasons to change in ways that would inspire even the most Grinchiest of folk – leaves turning orange,…
Laneige Cushion Concealer
My relationship with mornings resemble my relationships with past acquaintances. I’ll be the first to admit I inadvertently avoid both, but like the annoying…
IT Cosmetics Friends & Family Sale
It’s that time of year ladies ! ! ! The It Cosmetics Friends & Family Sale is amazingly generous seeing as most sites are only extending…
Lipstick Purge
With the Holiday season in full swing, it’s almost undeniable that I will purchase a few holiday sets. The only problem is, I already have…
Jouer Hydrating Lipsticks
Earlier this year I attended GenBeauty and had the pleasure of being introduce to the upscale SoCal brand by the name of Jouer Cosmetics. At…
Avenue 50 Hits 1k Giveaway
As a thank you for reaching 1000 on Instagram, it’s time to celebrate with Benefit Cosmetics Party Poppers 12 Days of Gorgeous. To enter the…
Sugarpill Cosmetics Pumpkin Spice
With the Holiday Season finally among us, it’s that time of year ladies. The precious moment we realize we need the “hottest” makeup item of the…