Avenue 50

It’s been three and a half years since I have posted or worn makeup. The landscape has changed and so I ask for some …

So we’re finally in July of 2021 and it’s okay if you don’t remember who you were or don’t know who you …

Who knew a throwback to a classic would make such an impact? Photos courtesy of brand True + Luscious launched a new product today, the…

After using TRUE BOTANICALS Clear Cleanser, you will never see facial cleansers the same This past year amplified areas in life that were “wrong” or&…

… ringing in the New Year seems bitter sweet. Dear friend, I wish you a Happy New Year. It’s been a long time since we’…

…announces winner Amanda Forastieri from Drexel University! If there’s one thing Fashion has taught me, is that it holds strength and versatility. Yes, you …

It Cosmetic’s “Bye Bye Breakout Full Coverage Treatment Concealer” has you covered! It comes to no surprise that several beauty brands have launched skin …

I envision today exactly how it came. Similar to how the main character in Groundhog Day felt when he realized it was in fact, the&…

Before the madness occurred, I headed to CVS for new drugstore makeup. I also placed an order at Target. Come to think of it, if&…

Hello! I know it’s been a quick minute since I’ve posted a YouTube video but what better time than now. I hope you …

It was Friday, February 28th. I don’t recall when it all began. Jokes surfaced in LA mid February, but the hustle of every day …

Nomad Cosmetics has announced in an efforts to help Australia recover from the horrendous fires, the brand will donate $10.00 for every Sydney palette purchased in&…

 AMOREPACIFIC Moisture Bound Sleeping Recovery Masque will hydrate  your dry skin… that’s a fact!  Too bad I was just too stubborn to realize this …

Have you ever considered how the environment causes premature aging?  But I mean deeply think about its affects on your skin.  It’s common knowledge …

The Golden Globes took place in Los Angeles this Sunday and ironically the only thing not lackluster was the makeup. Celebrity Makeup artist, Sandy Ganzer&…

How to achieve Rachel Brosnahan’s 2020 Golden Globes flawless skin. Avenue 50 just received the BTS Beauty Breakdown on the stunning Rachel Brosnahan’s 2020 Golden…

It’s 2020 and we’re doing our monthly round up of beauty events you won’t want to miss! The end of 2019 marked a significant …

The New Year came out of nowhere; it caught me off guard. I knew it was coming but I wasn’t ready. Such thoughts ran …

So this weekend is definitely not the time to start a “no buy”. It seems as though everyone is having a sale! It Cosmetics is&…

It’s officially FALL! In Los Angeles, that means we reach mid to low 70’s. Clearly that’s nothing to brag about since other states …

The new decade is only three months away! As daunting as that may sound it truly is eye opening. I’ll just leave it at …

Never ignore when It Cosmetics has a TSV on QVC. As a matter of fact, never ignore when any of your favorite makeup brands has&…

The landscape known as the Beauty Community has drastically changed since January. What was once a hot commodity in the public sector now seems irrelevant&…

July marks the mid- year point where I typically analyze how life is going. Although much better than my beloved 2018, this year has had…

March kicks off the first Makeup Show of 2019 in Houston. The show takes place on Saturday, March 23, 9:00 AM – 5:00 PM and…

Can you believe the first two months of 2019 are over?! For most of us, we spent January purging our little hearts away in attempts…

Posting will resume 2-5-19 Avenue 50 will be down until February 5, 2019. We have decided to upgrade our hosting. After working to improve the…

Sheet Masks became synonymous with skincare.. If there is one thing we learned in 2018; Skincare is equally if not more important than makeup. With…

Indie Beauty Expo hosts their Best in Show Awards where they gather industry experts to judge what’s the top product in Indie Beauty. Winning …

QVC is having its first It Cosmetics TSV and we couldn’t be happier. It Cosmetics will release, tonight at midnight, it’s first QVC …

Finally a brand that acknowledges everyone has skin! Have you heard of the beauty brand, “Non Gender Specific”? No?! So who are they? Non Gender&…

How to achieve the look at home, minus the Vera Wang Dress. When the 2019 Golden Globes took place last Sunday, beautiful skin and fluttery…

Whether you’re looking for a Trade Show or a Beauty Event, January starts off 2019 full force; the popularity of beauty although evolving is not&…

… ended on a delightful note. The December 2018 Ipsy Bag reminded me why I enjoyed the subscription. I’ll be honest, I was not happy…

I’ve been waiting for a new beginning. First and foremost, I’d like to thank everyone who stuck around. Those who peered in and …

Summer may have come and gone but the super Luxe LaTweez Summer Collection is worth snagging.  First and foremost, let’s acknowledge the “Ombre + Diamond”&…

Okay, it’s time. After contemplating this purchase for over a year, I’ve decided to pull the trigger.   It’s time for a new …

Just here playing with Crystals…  The last two months have been strange.  Two months ago Kate Spade, Anthony Bourdain and my Appendix passed away.  I’…

Deck of Scarlet lets you step outside your boundaries It’s undeniable Color in Makeup isn’t going anywhere.  But trying out new products, especially …

Will you be in LA this Weekend?  Is your Instagram a bit drab?  Or better yet, do you need a fun family activity for you&…

…helped scrub the month of April away. I’ve been gone a lot this year.  What can I say, life has its unexpected twists and …

…LaTweez has you covered! Its no denying eyebrows frame the face and affect the appearance of your makeup.  Whether you love full, bushy brows or&…

This news is worth sharing! Did you know Chantelle is having their Semi Annual with items up to 40% off sale?  As someone who has…

Kerry Herta’s Beauty and Complexion Boot Camp at Nigel Beauty Emporium used Veil Cosmetic products to create a Clean Natural aesthetic.  For those of …

In 2017 everyone said Crystals were having a moment as they appeared in Social Media, Home Decor and the Kardashians.  Now that it’s 2018 it’s&…

If you’re someone who needs only one go-to Eyeshadow Pallet, the Cargo HD Picture Perfect Gradient Eyeshadow Palette is for you.  It includes four …

In the past year, It Cosmetics has launched several items, but none have caught my attention as quickly and as hard as the new “Bye&…

It’s not every day IT Cosmetic’s announces they’ll be joining forces with QVC for a TSV.  Giddy with excitement?  You bet!  As …

This week flew by faster than anticipated.  Did you know the NBA All Star Game is this weekend?  Or that they’re changing the Game …

Rachel Pollak was among the eleven fashion designers who presented at Oxford Fashion Studio for NYFW this weekend. A Kansas native, Rachel is the head&…

Oxford Fasion Studio Nandi Madida is a South African media personality, fashion designer, musician and actress. This AW18, she made her New York Fashion Week …

In a mere day the Desi x Katy Collab transitioned Dose of Colors from an Indie brand to a Household name.  But way before the&…

That will make a BFF feel special! I miss Valentine’s Day pre-adulthood.  A time in your life where your only concern during Valentine’s …

Last week I had the pleasure of attending Pixi Beauty’s #GiftofGlow Holiday Event in Venice.  We had the opportunity to create our own ornament …

Have you used a Sheet Mask before?  Let’s face it, Sheet Masks are the Fidget Spinners in beauty.  Yet the irony is no matter …

Did you know the creator of Jo Malone London had a new brand named “Jo Loves”?  I didn’t!  Back in 2006, Jo Malone left as&…

If you’ve followed Avenue 50 for a while, you KNOW; I hate Holiday Shopping.  Partly due because I dislike gifting half hazard items out of&…

For the sake of my skin, I hope the weather in L.A. finds itself.  Lately, its bipolar temperatures have wrecked havoc on my skin.  &…

Thanksgiving becomes a distant memory as midnight strikes and the night transforms into Black Friday. With so many buzz worthy items to choose from, what&…

Do you have dry skin? Hello, my name is Genevieve and over the course of 29 years, my troubled relationship with body lotions has progressed…

For many, November marks the beginning of the Holiday Season.  However, for a Beauty lover, November is a reminder that Sephora will host their Bi-Annual&…

The much awaited It Cosmetics QVC TSV is finally revealed.  As always, each and every item included in the IT Cosmetics kit is amazing.  It’…

For the past two years the world of Skincare has fallen in love with Korean Sheet Masks.  They are equally convenient as they are effective.&…

Feet are a touchy subject.  Although most people want soft, touchable feet, no one likes to discuss over coffee how nasty their feet are or&…

“Martha & Marley Spoon” is just one of those brands that needs a formal introduction.  If you didn’t already know, Martha Stewart has teamed …

It’s officially October and boy did this month take me by surprise.  Where did September go?  I knew October was coming.  Every year I …

This summer I dedicated my free time on finding personal balance.  To some that may sound strange.  However, for me, I easily find myself stressed.&…

We were all excited for the Kylie Cosmetics, “Purple Eyeshadow Palette”.  The purple hues are pretty for both Fall and Winter.  So when the palette&…

Halloween is two weeks away and I’m not too sure why but I am not into the Holiday sprit. Has that ever happened to …

The easiest way to achieve an at home blowout! If you could only take one beauty item to a deserted island, what would it be?&…

Upon entering the Pier 59 Studio Space, you are transported to a bold, fun, energetic scene. There’s no denying the team behind the Canadian brand&…

It’s Sunday morning.  My eyes are puffy and dry to the point where I am physically aware that I forgot to remove my contacts …

If you would have told me a month ago I would be shopping at Abercrombie I probably would have laughed.  There’s nothing wrong with …

On September 4th, the Met Gala’s exhibit featuring  Rei Kawakubo, “Comme des Garçons: Art of the In-Between” comes to a close.  A white …

If you knew me, you’d know the majority of my early adulthood was spent eating out.  Like a true Millennial, I too was a …

Earlier this Summer I had mentioned that I wanted to redirect Avenue 50.  Although I am still addicted to all things beauty, a lot has…

Earlier this summer, Sulwhasoo launched their latest campaign,  “Find your Balance” which is rooted in the brand’s philosophy that “holistic beauty is achieved through …

In celebration of Physicians Formula’s 80th Birthday, a few highly requested items have been re-released in a limited edition capsule.  I’m sure the …

After much speculation and rumors Fenty Beauty release date has officially been announced by Rihanna herself!  So as the countdown begins, we’ve been told …

There are girls who count down for Summer’s arrival, and there are those whom count down for its departure.  I my dear am the …

I have always wanted slippery smooth legs from an early age in life.  While other girls dreamed of becoming a mermaid or a princess; I&…

  I hope everyone had a fun and safe Fourth of July.  Summer is going by fast- or is it the entire year?  Regardless, I…

Summer calendars play like a bad game of musical chairs.  From family outings, shopping summer sales to planning the next great adventure – relaxing is…

As my interest in makeup has grown, so has my concern for knowing a product’s ingredients.  Such concern stems from a simple glance at …

Earlier this month, Laura Gellar celebrated 20 years of fabulousness.   In honor of such a prestigious milestone their latest collection encompassed the glitz and glamour…

Are you ready for our Monthly Ipsy Bag Breakdown?  This month has been the best so far!  As a friendly reminder, Ipsy is a Monthly&…

Covergirl launched earlier this May, the new “Vitalist Healthy Elixir Foundation”. Declared an oil free, lightweight, full coverage Foundation that includes Vitamins and Ensulizole Sun&…

The annual PHAMExpo (Professional Hair and Makeup Exposition) will take place in Pasadena on June 10th and 11th.  Featured guests include Influenster and Makeup Artist&…

Today, IT Cosmetics is having an amazing TSV on QVC. For 6 easy payments of $13.99 or 1 payment of $79.98 you can receive 5 products that…

We’re beginning to see Summer Trends surface the beauty world.  Beachy waves and glowing skin go hand with Coconuts, Charcoal and Unicorns.  Total “It …

Mother’s Day is right around the corner.  Do you have a gift for your beloved Mom?  With a busy schedule, I gravitate towards Gift …

Purchasing a Mother’s Day gift has always been tricky for me.  Similar to Christmas, it’s a Holiday that builds pressure on finding the …

Earlier this month, the Metropolitan Museum of Art hosted the annual Costume Institute Gala.  Considered the “It” Fashion event of the year, the fundraiser celebrates&…

Are you ready for a chance to win a $50 Gift Card to Sephora? Well, if you are?  I highly suggest entering my Giveaway.  I…

Deck of Scarlet just released their newest collaboration with Youtube’s Beauty Expert @BabsBeauty.  The Summer collaboration is a combination of neutrals, mauves, purples, plums …

Fish have to swim, birds have to fly and Makeup Artist will head to the East Coast this weekend.  The beloved Makeup Show New York&…

It’s funny how things work out.  I love to plan things.  If you know me well, you know I try my best to map …

Last month I had the pleasure of attending  Velvet 59 x Impressions Vanity’s, “The Master Collaboration”.  The Master Collaboration took place in an intimate setting …

Hello dolls.  Like I mentioned on my Instagram I’ve been working on a Youtube Channel for quite some time.  Head on over to my …

The Beautyblender forever changed the way people applied makeup.  The Kabuki brush, similar to the Makeup Wedge, quickly became a thing of the past.  Even …

 Game of Thrones warned me for the passed 6 seasons that Winter was coming.  Winter came and I was unprepared.  Winter 2016 was brutal.  It…

With everything that is going on Politically, Ipsy took the opportunity to remind us that are beautiful.  Once again, I will go over my Ipsy …

The Makeup Show season is quickly upon us.  Could I be more excited?  I think not!  This year, The Makeup Show has made some alterations …

In the beginning of the year, the beauty community was shook with the release of the new Wet n Wild photofocus Foundation.   The world of …

For a third year, Angelenos will enjoy a weekend of all things baking this February at the LA Convention Center.   The ‘Los Angeles Cookie Con’ …

This winter my skin had the most unfortunate luck- it got drier.  Who knew that was possible?  I dream of smooth, dewy, pore less skin&…

Evan Rachel Wood dominated the red carpet at the SAG Awards in a Blue, Velvet Pantsuit with a Neutral Eye and Bold Red Lip.  It’…

This year, I made a goal to myself that I would try to use as many products possible.  I don’t mean purchase as many …

When coffee does you dirty and you haven’t slept.  I never tried the It Cosmetics’ ” Bye Bye Under Eye Illumination”.  Which is ironic because …

At $10, was my first Ipsy #glambag worth it? Now I know as a so called beauty blogger, I am late on the gravy train…

The new Spring Summer 2017 collection mirrors Hawaii’s nature, beauty and overall fun. Cargo Cosmetics just launched their Spring Summer 2017 Collection.  Inspired by the beautiful …

“Deck of Scarlet” is the sexy, older sister in the realm of Makeup Subscriptions.  If you are not familiar with traditional Monthly Subscription Services.  Each&…

Head on over to my Instagram @Avenue 50 (here) for your chance to win the Too Faced Sweet Peach Palette. Good Luck dolls !

You may forget to apply Sunblock but your skin does not.   My second Beauty Resolution for 2017 is to consistenly wear Sunblock.  I always forget…

For your skin’s sake, don’t rely only on Makeup Wipes. My first Beauty Resolution for 2017 is to ditch my Makeup Wipes.  I’ll …

Happy New Year!!!  This week on the blog let’s discuss New Year Resolutions.  With each New Year comes new goals and cleansing.  Which for …

Oh December . . .Unlike many, I find myself shopping for Christmas at the bitter end.  Without fail,  I always think I have all the time…

Skin Care is important in beauty; it’s no secret.  We must monitor certain variables such as our diet, sleep and exercise in order to …

It’s crazy to think the holidays are only a few weeks away.  As a beauty enthusiast, I love seeing which beauty collections are released …

My initial reaction when Formula X released “Delete All” was c, eh.  To be honest, during my countless visits to Sephora, I never purchased “Delete&…

Oh how I love Fall!  Maybe its the fact that the horrid LA heat is finally subsiding, or the fact that with each new season …

Just in time for Fall, Ardency Inn added a new shade to their Modster Long Play Supercharged Lip Color line.  Their new color “Black is&…

Fall 2016 has arrived, and let me just say…brace yourselves because this season is going to be brutal on your pockets.  Don’t say I …

Alas it’s almost Fall; one of my favorite seasons.  I hope everyone had a wonderful Labor Day weekend.  This week to celebrate the end …

Oh my, it’s finally September.  If you’re like me, you have Fall on the brain.  You know what that means, Pumpkin Spice Latte’…

When Nikki Tutorials released her empowering video, “The Power of Makeup,” she reminded us makeup is more than face paint.  Which made me think-what makeup …

One lucky winner will receive a Sephora Favorites “Give Me Some Lips” The kit includes lippies from our favorite brands !!! #katvondbeauty, #nars,#Smashbox, #toofacedcosmetics,#lancô…

Have you ever walked into Sephora and purchase an item solely on packaging?  Well, that happened to me when I saw the “Too Cool For&…

The best part of a new season is the release of brand new beauty products.  I love summer launches for their bright fun color schemes,&…

While at Sephora, I couldn’t help but wonder, “Am I really that boring?”  Let me provide you with some background.  I am a person …

The best weapon to incredible foundation is clear blemish free skin.  Unless you live behind a snapchat filter no amount of primer, or hours at&…

In this day and age, products that are all natural, gluten and cruelty free with a hint of 100% Vegan are a magical recipe for success&…

L’oreal is giving us more options at the drugstore with the recent release of its PURE CLAY line that consists of three face masks.  …

Earlier this year Wet n Wild launched a line of cruelty free, vegan free and gluten free makeup brushes.  The hype and intrigue was real …

The Evian® Facial Spray is an item beauty lover’s, makeup artists and French women have treasured for years.  I say this because if you …

Before this summer, the mere idea of metallic lips and eyeshadow would have seemed unconstitutional.  As the whole concept screams 90’s, it seems as though&…

Hi Dolls !  To kick off the month of August I will be hosting a giveaway on my Instagram page.  You can head over to…

If you haven’t heard, Nordstrom is having their annual Anniversary Sale now through August 8th, and I’ve gathered my picks for #NSALE Beauty …

It Cosmetics has had one of its biggest years to date as each release is better and hotter than the last.  Confidence in a Cream&…

Summer is almost over! It wouldn’t be summer without attending The Makeup Show Pop-Up Shop in San Francisco.  Unlike traditional Make Up Show events, …

Interested in your chance of winning the Violet Voss x Laura Lee eyeshadow palette? Don’t worry, if you weren’t able to purchase the …

 What would you say if I could offer you the ability of having a fresh, hydrated well rested face in under twenty minutes?  If someone&…

TMS NY begins May 1st as it kicks off its 11th year in the beautiful, beautiful big apple-as if this city couldn’t get any …

The dreaded eyebrow… Beauty trends evolve at such a constant rate, they show no forgiveness to our eyebrows.  One year your brows should be thin,&…

Valencia Skin Care is a brand I probably would have never discovered if I wasn’t a beauty blogger.  The brand focuses on creating all …

The Milky Piggy Carbonated Bubble Clay Mask by Elizavecca is a Korean beauty facial mask everyone should try at least once.  Although it appears gimmicky&…

Hi everyone, I hope everyone is doing well.  I know it’s been awhile since I last posted but I needed to take an unexpected …

We’ve all had that moment at night where we have to make a crucial decision; take off our makeup or go to sleep.  Yes …

My relationship with Cargo Cosmetics has developed over the course of a year.  Prior to their existence, I had no idea  a warm, glowing bronzer&…

For over the past six months I’ve kept it a secret that I use MustaeV Cosmetics makeup brushes.   It is not uncommon for me …

It’s that time again dolls.  For the month of March, Avenue 50 will be hosting a series of Giveaways on both Instagram and the blog.&…

Color Correction is anything but a new concept within the Cosmetics Industry.  Over the past month, color correction has gained such attention on social media; …

It’s time we do our shopping research now that we are less than a month away from The Makeup Show LA.  If you’ve …

Earlier this year, Make UP For Ever released their new Ultra HD Concealer.  There are ten shades broken down into two groups.  Five shades are&…

When Too Faced launches a new palette, it’s a safe indicator when the pre-release launch sells out within a few hours, that you need …

Clinique rang in the New Year with a strong marketing campaign.  For the longest, the beauty house stood its ground amongst its peers by providing …

Navigating my way through the aisles at Target is like walking in a field of explosives.  It’s just one of those stores I can …

IT Cosmetics has literally kidnapped my heart….again.  This year, IT Cosmetics has introduced two new members to their family.  With an existing line that …

I’m a sucker for a fresh mani.  There’s something transformative upon receiving a new coat of polish.  It’s as though I not …

Your feet take a beating.  Or at least mine do.  After a recent trip, my feet became used and abused.  While at Anthropologie, I came …

Earlier this year, Physicians Formula released their new Multi-Tasking #InstaReady Trio Sticks.  The idea behind this creation is to make life easier for the every&…

Last year, matte liquid lipsticks transcended from being a trend to being a quintessential beauty staple in every makeup bag.  Liquid lipsticks are typically matte,&…

If there’s something I cannot wait to attend is The Makeup Show.  Last year I had the pleasure of attending The Makeup Show LA …

Marc Jacobs doesn’t joke around when it comes to launching a new beauty product.  The beauty line incorporates Marc Jacob’s creativity and serious …

We’ve all had those unfortunate moments where our relationship with our skin is far from desirable.  Whether it be an unsightly blemish whose inflamed …

From the creative brains of Nonie Creme, Founding Creative Director of Butter London, emerges her latest beauty endeavor, Nonie Creme Colour Prevails.  Found only at …

With the end of the year, it’s time to purge our makeup collections and bid farewell to the expired abandon items in your collection.  …

 I will admit the first time I heard about a BB Cushion I thought the concept was unnecessary and well rather gimmicky.  A BB Cushion&…

I especially enjoy using face masks to improve the appearance of my skin.  Whether I am trying to target acne or dry patches I find&…

Now that it’s officially mid December, I can no longer be in denial that the holidays are upon us.  Yes ladies, I was in …

Over the past year, beauty subscription boxes have emerged as  the new Netflix.  Let’s face it, who doesn’t love receiving a subscription box …

As a child I yearned for the seasons to change in ways that would inspire even the most Grinchiest of folk – leaves turning orange,…

My relationship with mornings resemble my relationships with past acquaintances.   I’ll be the first to admit I inadvertently avoid both, but like the annoying&…

It’s that time of year ladies ! ! !  The It Cosmetics Friends & Family Sale is amazingly generous seeing as most sites are only extending…

With the Holiday season in full swing, it’s almost undeniable that I will purchase a few holiday sets.  The only problem is, I already …

Earlier this year I attended GenBeauty and had the pleasure of being introduce to the upscale SoCal brand by the name of Jouer Cosmetics.  At&…

As a thank you for reaching 1000 on Instagram, it’s time to celebrate with Benefit Cosmetics Party Poppers 12 Days of Gorgeous. To enter the…

With the Holiday Season finally among us, it’s that time of year ladies.  The precious moment we realize we need the “hottest” makeup item …

This week on the blog, we’re exploring the abundance of lipsticks in the market everyone needs to know about.  As of lately, the biggest …

One of the recent Influenster and YSL Beauty collaborations featured the YSL ROUGE PUR COUTURE SATIN LIPSTICK.  As someone who loves YSL, I was extremely&…

I’ll be the first to admit my lipstick collection until recently has been bland as I usually gravitates towards the “better than my lips” …

Would you like Luscious lips?  Yes please ! With just about every beauty trend this fall leaning towards one’s lips. . . the liquid lipstick,…

Having a blog for quite some time now has allowed me to fall for the hype created by the beauty community.  I’m sure we’…

If there’s one thing I love about blogging it’s discovering new amazing products that actually work.  This past March I was first introduced …

As of recently my skin has been extremely dry and flaky.  With a hectic schedule, lack of sleep, and well lets face it laziness my&…

When Summer began, everyone couldn’t stop talking about the release of the new Anastasia Beverly Hills’ Shadow Couture Palette.  As with all Anastasia Beverly …

Here are a few of the items on my September Makeup Wish List.  With fall right around the corner it’s impossible not to want …

Who knew cleansing, disinfecting and conditioning your brushes could be so easy.  From experience, finding the perfect brush cleanser is like dating.  We all have&…

It seems as though every beauty product Kat Von D releases becomes a cult classic.  The recently released Metal Crush Eyeshadows are no exception.  The …

This summer I restored my habit of using a dry shampoo.  Thanks to Oscar Blandi, finding the perfect dry shampoo is no longer as difficult …

Colour Pop is a little over a year old and it’s crazy to think I have yet to place an order.  With almost 1 Million&…

Last month I reviewed five eyeshadows from MustaeV cosmetics.  As promised, I created a look using the products with the exception of a few items: …

If there’s one thing social media has changed, it’s the art of filling in ones eyebrows.  The trend is so popular it seems …

The most exciting part of blogging is seeing young brands grow and interact with existing power houses.  For Nonie Creme, such a statement is more …

Have you ever had one of those mornings where you drag yourselves out of bed in hopes of a miracle?  Where no amount of concealer …

The new NYX Liquid Suede Cream Lipstick has been the most highly anticipated  NYX item this year.  If you’ve been following beauty trends you …

  With each month I like to create a Sephora Wish List.  This month, I’m lusting over these newly released items: Urban Decay Smoky …

A few months ago I started to see the presence of influenster on Instagram and Youtube become more prominent.  I decided to sign up, after&…

This Sunday, Sephora will be hosting a mini VIB ROUGE Event.  I won’t lie, I’m very excited to attend this event but am …

Have you guys seen the recently released Essie Fall 2015 Nail Polish Collection?  I came across them while I was browsing the Ulta website.  The…

Here’s to starting a new segment to my blog.  As of now, It’s been strictly reviews but I feel beauty is far more …

It’s been four years since It Cosmetics released its revolutionary Bye Bye Pores Loose Powder.  For those of you whom haven’t tried this …

Summer is known for putting your skin through the ringer.  Living in LA, my skin encounters  an abundance of weather variances and toxins throughout the …

If there’s one thing I love, it’s falling in love.  After several weeks of trying out their products I am tickled pink by …

The highly anticipated collaboration between Becca Cosmetics x Jaclyn Hill Shimmering Perfector has finally arrived at your nearest Sephora. This limited edition, is an extremely&…

If there’s one thing I hate doing, it’s cleaning my makeup brushes.  Call me lazy but purchasing multiple brushes is easier.  Yes, I’…

This weekend I had the pleasure of attending BeautyCon LA 2015.  BeautyCon is a convention similar to Generation beauty but with a higher interaction with…

After having the pleasure of attending The Makeup Show Los Angeles I am more than pleased to announce they are adding one more West Coast&…

  Kiel’s Amino Acid Shampoo Davines Oi Conditioner Clinique Clarifying Lotion #1 Shiseido Facial Cotton Sephora Collection Lotus Mask Garnier Clean Balancing Daily Exfoliator  &…

With each new season, it’s only certain that there will be countless of beauty product releases.  For the month of July, I have gathered …

There’s no way I can deny my recent infatuation for the beauty community.  Although I had a prior commitment, I could not resist attending …

It’s no secret that Korean Women are bestowed with beautiful, flawless complexions.  Lets take a moment to actually admire small pores, lack of fine …

I, like anyone else who loves a fresh manicure, understands the upkeep required to maintain beautiful nails.  Our nails are the eyebrows to the hands;&…

Mascaras are released at such a ridiculous rate, it’s quite impossible to keep up.  Each week, we are told a Mascara will transform our …

Tarte recently launched their Summer 2015 collection and let me just say it is gorgeous.  As soon as I saw the images on Instagram, I…

There’s nothing more gratifying than finishing your beauty products.  This passed month flew by in ways that are simply unimaginable.  With what seemed to …

The Make Up Eraser  is one of those items I initially categorized with “As Seen on TV”.  That’s right, although its name is cute, …

M.A.C released its highly anticipated Wash and Dry  Collection on May 14th.  Let me start off by saying the packaging is absolutely beautiful.  …

Wet n Wild is on fire.  With my love for their collection Hollywood Boulevard, I couldn’t contain my excitement when I heard their Spring 2015&…

During the Sephora VIB Sale you could say I was on a mission.  The goal: a solution to my dry skin.  As a person who&…

For the month of April I was able to go through a few items.  For this month, I will link down the items below and&…

Beauty is complicated.  I’ll be the first to admit trends are both fun and exciting.  Yet the time and effort required to achieve a …

I discovered Camera Ready Cosmetics CRC while at IMATS this passed January. During my time there, I had the pleasure of meeting the lovely folks&…

A few months back I purchased a Metallic Obsessive Compulsive Cosmetics OCC Lip Trio at Sephora.  Curious to try such an artistic brand, I chose&…

Lo and behold, Kat Von D has released yet another highly anticipated palette, The Shade + Light Eye Contour Palette.  The release date came at…

While at The Makeup Show LA I had the pleasure of stopping by the MustaeV Cosmetics booth.  I was initially drawn to their beautiful brush&…

As adults we’re bombarded with remedial tasks that are not only necessary if not obligatory to survive.  Until this week, I would have never …

Hi lovelies! ! !   As a way of showing my appreciation for all of your support,  I will be hosting an April Instagram Giveaway.…

Marc Jacobs recently launched #Instamarc Light Filtering Contour Powder, a series of three contouring pallets.  With new and improved contouring palettes being introduced daily, it’…

I’ts about time I try something from Milani Cosmetics.  Milani Cosmetics can be purchased at most CVS and Walgreens locations.  Unfortunately, everyone LOVES Milani …

I was really excited when I was approached by Rocksbox.  Rocksbox, for those of you who may not know, is a relatively new monthly, jewelry,&…

This past Wednesday I had the pleasure of attending an evening soiree at the Smashbox Studio, co-hosted by The Makeup Show. The demo echoed Smashbox’…

If you weren’t already excited about The Makeup Show… here is something to push you over the edge. This Saturday March 28th, exclusively at …

Plan Ahead: The Makeup Show will take place at The California Market Center on March 28-29, 2015. If you haven’t been there before, I highly&…

Let me introduce you to DOSE of Colors’ Matte Lipsticks.  Dose of Colors is a cruelty free, vegan makeup company created by Anna, @MAKEUPBYANNA; whose&…

Hi lovelies! ! ! Over the weekend, I will be hosting a Mini – Instagram Giveaway. The rules are simple:  Like this photo on Instagram…

On February 24, Nordstrom (The Grove) had a very special beauty event featuring none other than Charlotte Tilbury, herself. During the event, Charlotte Tilbury revealed…

In the world of primers it’s refreshing to encounter a non-silicon primer that works.  Traditional primers need silicon as an active ingredient in order …