Benefit Cosmetics: Roller Lash Mascara

On February 27th, Benefit’s Cosmetics released their latest mascara, Roller Lash Mascara.  To be completely honest, I had very little desire in purchasing this item since I was not a fan of Benefit’s previous mascara, “They’re Real”.  Although everyone raved about  the “They’re Real” mascara, come mid- day, I disliked the disheveled, crackhead appearance the mascara would give me.  “They’re Real” simply flaked in unnecessary and inappropriate amounts.

As with all benefit products, the packaging of Roller Lash is adorable.  This company clearly understands the concept of embodying cute.  Given the handle emanates a hair curler, Roller Lash is a throw-back to the retro style of the 50’s.  The mascara retails for $24.00, and can be purchased at Sephora, Ulta, Macy’s, or Benefit Cosmetics.  With such hesitation, I decided to pick up a sample of the Roller Lash Mascara at my local Sephora.


The formula only comes in black and is not water proof.

Unlike other volumizing mascaras, this formula leans on the wetter side, as it’s consistency is not too wet or dry.

The mascara makes some strong claims that it visibly lifts lashes, provides a long lasting curl and opens up the appearance of one’s eyes.

But my question is, does it work?


I must say I was very impressed with this mascara since it does do everything it claims without flaking or clumping.

 The results don’t necessary come from the formula but from the brush.

Benefit created a patent-pending “Hook N’ Roll” technology.

The brush’s bristles are plastic and curved to imitate the shape of the average eye.

This shape/curve allows the brush to hug at the base of one’s lashes rather nicely.  This aids in the “lifting” process.  As you apply the product, the bristles separate your lashes so you can Hook N’ Roll them to your desired curl.

Below is a sample of the mascara on benefit’s model.


Below is an image of my eyelashes without mascara.  As you can see they are on the lighter side so they are not easily visible.  It is also important to note that they do not have a natural curl.IMG_9555

Below is an image of my top and bottom lashes with one coat of the Roller Lash mascara.

As you can see, the mascara did provide a visible lift as well as open up the appearance of my eyes.

Benefit Cosmetic’s Roller Lash mascara is definitely something I can see myself purchasing once I finish the sample.

Have you guys tried it?

What are you thoughts?


    March 23, 2015 / 11:52 pm

    Yes! Finallу something аbout .

    • Avenue50
      April 7, 2015 / 5:19 pm

      Thank you!

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